Thursday, January 11, 2007

Welcome to the Castrol Xtreme Auto Makeover 2007

For those who don't know about the XAM (Xtreme Auto Makeover), this post will fill you in on what it is, how it came about, who's involved and where it is going in the future.


About the Xtreme Auto Makeover

The XAM project was conceptualised in 2006 by AEC Exhibitions CC, a South African-based events company which owns the Xtreme Auto Show - The Largest Aftermarket and Performance Motor Show in the region. At the time, AEC was rolling out their CHROME Benefit Card which offered members non-conditional motoring and lifestyle benefits. The XAM had three main objectives when it was launched:

1. To encourage membership to CHROME by offering a vehicle that one lucky person would ultimately win.
2. To demonstrate to the public the abilities and availability of aftermarket products and services in South Africa
3. To promote the Xtreme Auto Show


2006 Nissan 350Z

The vehicle used in 2006 was a Nissan 350Z. The car was modified in every respect including performance, audio, mutimedia, aestetics & handling - an all round practical yet unique motor vehicle.

The build process was televised and published in the weeks leading up to the Xtreme Auto Show and thereafter the 350Z was taken on a national road show to promote the CHROME Card.

Finally in November, the lucky draw took place and a CHROME Card holder named Andy drove off in his new custom Nissan 350Z.


2007 Subaru STi

This year the XAM vehicle will be the ever popular Subaru STi.

This blog will be an informal journal of the project and will include all the steps we take, the problems we encounter and the excitement behind the scenes as we race time to have the vehicle ready by the deadline.

As the coming weeks pass we will reveal the various partners and plans we have in store for the car and you will see it take shape.


2007 Saxon Firestorm Chopper

This time round, we're including a custom chopper in the XAS. It will be a 1600cc imported bike from South Side Choppers on Corlett Drive. You may be asking yourself "How can you customise a custom chopper?!" - well, look out because you're about to witness something absolutely world class and unique!


Your fredback and comments are encouraged. Enjoy!